Morals, or morality, deals with the differences and distinctions between what is right and what is wrong. This shows the difference between what is good and what is evil. Morals are based on what is acceptable and unacceptable behavior and code of standards that is indicative within individuals and society.
Heroes and good individuals are often described to be moral and to have moral righteousness for helping others and doing what is considered right. Pure Good (Rank 1 +) is often considered to be most virtuous and morally righteous for their actions.
Villains and evil individuals are often described as immoral for committing acts that are considered morally wrong and unacceptable by individual or societal standards. Pure Evil (Rank 1-) are often considered to be the most immoral because of their actions.
Amorality is described as not being concerned with the notions of right or wrong. This is often used as to describe a villain or evil person who shows no care for how their actions impact others. Amorality can often be used to describe beings that are beyond the notion of good or evil and cannot be classified into either or good or evil. These characters are bound to be under Completely Ambiguous, specifically Pure Neutral under Rank 0.
Each story has its set of standards or codes that shows what is morally right or wrong. Often this is based on nature of the story and characters, their set of belief in the world that they are in. This is often connected to the Morality Standard of a work and how individual characters within the story acts.